Metro Boomin, born Leland Wayne, is a record producer, DJ, and songwriter from St. Louis, Missouri. He first rose to fame in the early 2010s for his work with Atlanta-based rappers such as Future, 21 Savage, and Gucci Mane.

One of the key ways Metro Boomin established himself in the music industry was through his use of social media for music promotion. He was an early adopter of platforms such as Twitter and SoundCloud, where he would regularly share snippets of his beats and collaborate with other artists. This helped him build a sizable following and gain the attention of major record labels and artists.

Another important aspect of his rise to fame was his ability to consistently create hit songs on top of his music promotion strategies. Metro Boomin's production style is characterized by its heavy bass and trap-inspired beats, which have become popular in the hip-hop and trap music scenes. He has produced hit songs for multiple artists, including Future's "Low Life" and "Xans," 21 Savage's "X," and Gucci Mane's "Both."

Metro Boomin has also made strategic collaborations with other artists and producers. He has worked with a variety of top-tier talent, including Drake, Post Malone, Young Thug, and Kendrick Lamar, further expanding his reach and solidifying his place in the industry.

In addition to his production work, Metro Boomin has also made a name for himself as a DJ, performing at festivals and clubs around the world. He has also released his own music, including his 2017 album "Not All Heroes Wear Capes."

Overall, Metro Boomin's rise to fame can be attributed to a combination of his unique production style, strategic use of social media, hit-making abilities, and collaborations with other top artists and producers. He continues to be one of the most in-demand producers in the music industry and has solidified his place as a major player in the hip-hop and trap music scenes.